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Just over a month ago I was approached by 5 graduating fashion designers to help them complete their projects for the year. As part of their final submission they needed to create a look-book with the 8 dresses they designed.

I was more than happy to help out! I always find it interesting to work with young and upcoming talents that are discovering themselves, their style and a new world of possibilities.

Over the course of the next week or so, I’ll try to post all 5 shoots here on the blog, as you’ll see it’s 5 very different styles and approaches. We worked on lighting, location scouting and the styling of the models.

Here, Velly designed a very flashy and colourful Spring/Summer collection. We shot it in studio, with simple, all around lighting, using a sun umbrella as the main source. She wanted to get that typical photo-effect of lomography / old school polaroid – think SX-70.

The challenge with this in particular project came especially in post production where using PhotoShop filters to create the SX-70 look-and-feel also altered the colour of the garments. But, with a little trick of layers I managed to bring back enough of the original colours, while still keeping the Lomo effect.

Photographer: Philippe Roy
Wardrobe: Velly Go
Client: Velly Go
Style: Fashion Look-book Photography
Location: Shanghai, China