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Thyssen Krupp, unlike it’s Krupp Stainless Steel counterpart, focuses on elevators and escalators. One would think it’s quite a narrow field, but with the amount of high-rises in Shanghai I’m not surprised at just how busy they are!

So, they needed some photography for their corporate brochure, covering some of the different services they have: sales, technical inspection teams, engineers and friendly customer service representatives!

Photographer: Philippe Roy
Client: Stoll
Make-up: Jakie
Models: Thyssen Krupp employees
Style: Industrial Corporate Photography
Location: Shanghai, China

Looks can be deceiving. This might look like your little backyard TONKA truck, but it isn’t. It’s the real deal. The Real McKoy!

I must admit that when I was first asked to photograph a real size excavator my jaw dropped. Half from a boyish excitement that brought me back to countless hours lost in my home’s backyard, playing with my trucks as a boy… and the other half was a bit afraid. Taking a beautiful product photo of something so massive it challenging, to say the least!

This excavator was not only shiny with metal and plexiglass surfaces, but the body is round, which always makes it a huge challenge with reflective surfaces. Four hours of work, and here’s the result:

Photographer: Philippe Roy
Client: JCB
Style: Industrial Product Photography
Location: Shanghai, China

Shanghai Krupp Stainless Steel was looking for some professional images of their factory in Pudong. I had always been curious about the place as it’s one of the first buildings you really notice coming from the Shanghai airport, just before you take the bridge into the city.

The day covered not only CEO portraits and architecture, but their internal services and structure – with a focus on the technology they use.

Photographer: Philippe Roy
Client: Shanghai Krupp Stainless Steel
Style: Corporate Industrial Photography
Location: Shanghai, China

This series resulted from a little free time in studio. What else was I supposed to do with a storage full of Crocs and a rare free day on my hands?!

Once again, I really enjoyed playing with colours, contrasts and depth.

Photographer: Philippe Roy
Client: Crocs
Concept and Styling: Philippe Roy
Style: Fashion Still-Life Photography
Location: Shanghai, China

These date from a while back, I had to dig a little bit in my archives, but I thought I’d pull them out here for a look. Pack-shots never get the same glory as still-life, beauty or even fashion photos… to most, they are rather un-sexy to the eye.

By definition a pack-shot is a photo of a product, sitting at 45 degrees, at the same angle that you would see it if it was presented in front of you (so usually 45 degrees, again), on white background. It’s a technical shot of your product. It’s a photo that explains what your product is. Nothing glamourous, nothing sexy, just your product alone… naked.

I enjoy doing pack-shots. To most I would assume this sounds absurd. But it’s like taking nudes of a model, there’s nothing to hide imperfections, there’s nothing to play with or distract. That’s it, that’s all.

But as a photographer, it really allows me to refocus on lighting and technique. These photos become, very quickly, extremely demanding… especially with cosmetics. You start to look at each highlight. The texture. Everything counts.

Photographer: Philippe Roy
Client: Nivea
Style: Cosmetic product Photography
Location: Shanghai, China